Setting up a Restaurant
Let me introduce myself. I’m a young businessman situated in the UK. I started my life writing and producing music at an early age. As with any freelance job the hours you work are long and the money little, even when you hit some considerable success. I decided to take what id made and with the help of other people invest into the restaurant industry.
My partner, a qualified barrister, had previous experience in catering. She was also disillusioned with the legal industry so we decided together to do everything we could to take the plunge.
Two years and a lot of very hard work later, it looks like we’re going to have to close down.
So, why, you might ask, would essentially a failed restaurateur have anything to tell me? Oh boy, I could provide more valuable information than any book you can buy off the shelf right now. In the last two years we have tweaked our businesses so much I could tell you angles of attack that work and some that would be a complete waste of your time that would be invaluable.
We opened a sushi restaurant in a reasonably small but affluent city in the North West of England. Unlike the states, sushi is not on every single corner or Side Street. In the UK sushi is very much only popular in the big cities. For this reason we decided to take on a reasonably small unit and attack the gap in the market.
We were right; the City was perfect for sushi. We were a huge hit. We were busy when other places were not but we generally followed the trend. If everyone was busy so we were. If the biggest restaurant in town were quiet…so were we.
There is no way to convince people to eat if they don’t want to – humans are funny creatures like that. NEVER think you’re going to buck the trend and fill your restaurant at quiet times, you will not. Never think you can put offers on to get people in, you might increase trade a little but you’d be surprised at how hard (virtually impossible) it is to get people in at off peak times. Even if your restaurant is unbearably busy at peak times people will still want to eat at that time. Personally I hold off, I hate the crowds, I hate queues, and this doesn’t apply to the general masses though.







