Using a List of Family Offices as a Tool
Using a list of family offices as a tool to raise capital is a smart idea, by doing so you can contact more professionals per hour and develop more investor relationships than otherwise possible.
Our team has completed the research and done the math and unless you are making less than $3 an hour then typically using a directory of contact details of HNW or UHNW wealth management firms can save you a lot of time and money.
You could do all of the research yourself and not use a list prepared by someone else but that would be as they say, “penny wise, pound foolish” as you are basically doing administrative work while searching on Google for leads and contact details instead of making phone calls and having in-person meetings. Developing relationships is all about working efficiently and leveraging the limited time you have available to make your firm or fund stand out from your competitors. If you invest the time to really communicate your Unique Selling Proposition (USP) in the right context you can stay ahead of your competitors.
To leverage the power of a FO directory most try to meet face-to-face as often as possible, respect everyone’s time, always send out personalized one-to-one messages via email and never spam, target firms you can easily meet with often, make sure you get a high quality resource in the first place that was built by a team of family office professionals, make sure the list has be en updated within the past 6 months, and follow up with packages in the mail to increase the impact of your marketing.
