Why Greeting Cards Are the Future for Your Business
Greeting cards have become more popular. Why? Well, when you think of someone having a birthday, you make it a point to go the store and find that perfect card. You make it a point to find a stamp and mail that card. The greeting card industry is a 7.5 billion dollar business. It will never go away. It will just keep on growing, as long as we have birthdays to celebrate and holidays, it will never die.
Joe Girard is in the Guinness Book of World Records for selling the most cars. I bet you wonder, Wow!! What a salesman. Well, guess how he accomplished that goal? He used greeting cards to achieve his wealth and status.
He sold himself first, that he cared and was committed to helping you find what you were looking for.
Some salesman, well, let’s say, a lot, never contact you after the sale. If they do, it’s a boring letter that is duplicated. Not personal. Joe, new that to keep that customer and get referrals, he needed to stay in touch with them. Well, he realized that greeting cards were the perfect way. He would send them all year long. For Holidays, Birthday’s, Get Well, and just to say “hello”. He new that he had the means and way to let his customers know how he was doing and in return gain their trust and loyalty.
Sending a greeting card is the cheapest and most effective way of staying in touch. Whether you are a mechanic, attorney, dentist, florist, restaurant, coffee shop, or maybe you with Avon, Mary Kay, Argonne, Scents Candles, you should send greeting cards to keep your business alive.
