Building Great Relationships through Cold Calling
In cold calling, the simplest strategies can sometimes do wonders. What we are talking about here is focusing on relationships in our cold calls. This is what keeps us real, and it gets rid of the dreadfulness of telemarketing. Remember that we’re real human beings talking about real things (that is, if your business is not fraudulent and you are not one of the scammers). As people, our interests show in the conversations that we have.
Most salespeople dislike and are intimidated by cold calling. We know it is required, but this is because our task is to make a sale. In our calls, we are speaking with a human being with the absence of any real affinity with that person. Often times, it feels insincere and we are all guilty of this.
This pretentiousness is stressing us, and jeopardizes our conversations. When we are insincere, the person on the other line senses it and knows we are selling something. This puts most people off. They have no idea who we are, know nothing about what we do, and are being extremely cautious.
You have probably observed that most telemarketing calls get really shaky the instant we steer the conversation towards a sale. It’s like preparing for war, and the tension sparks.
The person we have contacted does not know us. The impetus we are trying to build places that person in a protective mode. He/she is guarding himself/herself from an outsider who might be calling for selfish reasons.
How can we change this into something more meaningful? We start by concentrating more on the relationship instead of the salesmanship. We proceed with calling, anticipate meeting somebody new, and hope to have a smooth conversation to determine if we can be of help and service. When cold calls begin with this frame of mind, it emanates over the phone and the other person feels it.
Establishing relationships adds the human element in our phone conversations. We become sincere. Conversations are no longer uptight and become more natural. People are also more receptive and respond with genuine interest and kindness.







